is a lead product designer passionate for system level problem solving powered by strategic planning and team comradery.
I’ve worked with grass-root startups and juggernauts ranging from non-profits, pharma, ecom, SAAS, food, and more…
Philanthropi
is a charitable platform structured as a B2BB2C solution for philanthropic contributions.
Product, Engineering,
2 UXDs
Platform growth had plateaued
Lead researcher + product designer
Web app experience
No previous research, unclear product strategy
15% increase in user engagement and satisfaction
Myself and team optimized the web experience which spiked a 15% increase in user engagement and satisfaction
20% of donors lost interest in the platform
Upon my inception, the product team had prioritized recurring grants as a mechanism to influence donors to re-contribute and engage with the platform. At this time, the team had no prior VOD (voice of the donor) data to validate their approach, so I leveraged personal networks to run user studies and follow-up interviews to stimulate strategic discussions and syncs.
Confusion of accounts created by new donors
Broken nomenclature and usability task related issues
No connection with existing tri-state charities
No compelling missions
"But..we still need to drive grant contributions"
I presented synthesized insights and defined personas for team review but still hadn’t received complete buy in from the broader group. Next, I scheduled and conducted workshops with product and engineering to determine: “How might we increase engagement and charitable contributions?”
Thinking strategically
Our concluded workshops helped identify feasible solutions for upcoming sprint planning and considerations for user studies.
Additionally, I began iterating on approaches for optimized onboarding, robust storytelling perspectives, and social influence. My intent was to influence the product direction by prioritizing items from the donor voices.
A value-first MVP
2nd round user studies and NPS, revealed an increase in account completion and charitable discovery. Participants expressed appreciation in reducing the jargon and removing friction from funding their donor accounts.
Additionally, we learned users preferred not to authenticate which was prioritized in later sprints and helped us proactively plan use cases around un-gated content.
Marketing Information Center
is a centralized location to access and discover all of your personal SAP content
Strategist, 3 developers, SEO, Product owner, designer
No way for customers to manage or access content engagements
Lead information architect + testing
Customer facing marketing website
Limited resources
Increased return engagement and registrations
We achieved a 57% increase in return customer engagement and hand-raiser call-to-actions
Content transacting touchpoints
Legacy and net-new customers were transacting across multiple touchpoints with no way to access previously browsed content. This presented challenges for stakeholders to tactfully re-engage customers for new campaigns. To gain context, I performed market analyses to comprehend how personalization was leveraged with direct competitors.
Personalization was standardized for account settings
Many interest capabilities were buried
Personalization was primarily cookie-based
How will this drive revenue??
During the project lifespan, the team received negative conjecture around the ROI of the workload. I presented my analysis findings as well as previous Qualtrics surveys to multiple stakeholders to communicate impact. Working directly with the strategist and developers, we brainstormed areas of opportunity (feasible and higher LOE) to appeal to the business.
Personalization wins over
Because personalization was (still is) recognized as a top priority, our team visioning piqued general interest with business stakeholders. Next, I created process flows and wireframes for non-authenticated and authenticated audiences. The intent was to not gate content access but to generate interest to further compel new registrations.
Aggregating the content
We spotlighted the existing engagement models (handraisers) across SAP.com and positioned them so that customers and prospects can stay in the know and curate their interests. Concurrently, we ran qualitative studies and surveys to validate our assumptions and resell the value back to stakeholders.
Mission Control
is a back office administrative system for transactional processing and user management
Operations Team, Product, Engineering
Operational processes needed streamlining
Lead designer
Back office experience
Limited resources
Increased productivity and efficiency
Our MVP mitigated back-office manual tasks and increased internal team productivity by 30%
“We need a better way to manage our users”
In today’s digital workspaces, managing transactions should be effortless right? At the time, this wasn’t practical for Philanthropi’s operational team. I tackled the challenge of enhancing a non automated workflow into a productive environment with their Mission Control experience. I ran stakeholder interviews with the operations team and created weekly cadences with the extended group members.
Our user management system is counterproductive
I can’t keep managing excel spreadsheets
We need some way to automate grants
Putting operations first
Our team syncs with product, operations, and engineering involved live design sessions for brainstorming and on the spot prioritization. We addressed essential use cases, while expanding on best practices for enhancing usability, and user controls. Because the company was still in its infancy, this was a good opportunity for operations to re-address their frustrations and business to comprehend the value of Lean UX frameworks.
Building the foundation
Based on the identified segments, I built out various flows and low-fi wires to give the operations team a view of the layers of information and data collection to be accounted for. Next, I ran impromptu user studies with our clickable prototype to get immediate validation for our assumptions.
Refine and repeat
I leveraged our existing design system to expedite our handoff process, as well as resync with product and operations to determine how we might further enhance productivity with automation? Since we were a few sprints ahead, I was able to vision out and plan for opportunities in interpretability and multi-agent workflows and processes.
